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Adapting to Change and Testing Creative Resilience

AGB Creative, Adapting Amidst Global Challenges

FD Global, a hub for creating connections globally, featured an article written by AGB Creative CEO, Anthony Bastic AM, on the company’s journey through the upheavals of 2020 and its strategic pivots towards digital education amidst the pandemic.  

From cancelled major events to exploring new opportunities in remote learning, AGB Creative showcases resilience, adaptability, and innovation. 

Highlights in the article include: 

  • Launching the international tour of the digital exhibition “Beauty Rich and Rare,” commissioned by the National Library of Australia and showcased at the Smithsonian National Museum of Natural History in Washington DC. 
  • Adapting to the pandemic-induced shutdowns by reconfiguring event formats, diversifying into digital education solutions for the education sector, and developing new best practices for event delivery in the post-COVID era. 
  • Successfully reinstating critical anchor events post-restrictions and leveraging digital storytelling talents to address the educational content gap, leading to the exploration of a parallel business in the education industry. 
  • Presenting a newly configured edition of the annual Lights of Christmas event in Sydney, emphasising themes of resilience, hope, and community renewal amidst challenging times. 

Read the full article FD Global.


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