We achieve the impossible with unmissable creative experiences.
Ours is a story sparked by one word: No.
AGB Creative was borne out of the belief that cultural experiences can change societal behaviours and create new traditions for cities and communities. Public celebrations should be accessible for everyone to enjoy, regardless of the time or place.
Sydney’s first light festival and AGB Creative’s first cultural experience, Vivid Sydney, brought out Sydneysiders in the darkest, coldest months. In the years since, it has brought domestic and international tourists from all over world. Today, we bring our multi sensory, authentic and original storytelling to every corner of the globe.
Trusted to deliver brave, bold, original ideas by public institutions since 2009.
2009
Australia’s first light festival , Vivid Sydney is delivered. AGB Events is established to curate and deliver the event and continues to do so for 10 years until it is firmly established as the biggest event in the country’s history.
Trusted to deliver brave, bold, original ideas by public institutions since 2009.
2010
AGB creates and launches Lights of Christmas, Sydney's premier Christmas celebration sharing stories of peace, joy and goodwill. Told through original digital content projected onto the external façade of St Mary's Cathedral, this tradition is one that continues today and is a vital part of the Sydneysider festive season’s cultural experience.
Trusted to deliver brave, bold, original ideas by public institutions since 2009.
2010
High impact public celebration event ilight Marina Bay Singapore created. Sets the foundation for the new Marina Bay Sands precinct growth as a culturally vibrant and sustainable urban location, still home to Asia’s leading annual and sustainable light art festival.
Trusted to deliver brave, bold, original ideas by public institutions since 2009.
2012
Australia’s biggest ever cultural event in India – Oz Fest - is held. A celebration of Indian and Australian Aboriginal culture, the goal of the Australian Department of Foreign Affairs and Trade was to enhance the country’s economic and cultural diplomatic ties. The success was widely acknowledged and reported as a symbolic moment in diplomatic relations.
Trusted to deliver brave, bold, original ideas by public institutions since 2009.
2016
Parrtjima – The first Aboriginal Light Art Festival launches in Australia’s Northern Territory. This unique, free public annual event by AGB Events features spectacular displays of Indigenous artwork, and illumination of 2km of the MacDonnell Ranges. In 2023 the event had its highest attendance on record and delivered over $11m in economic benefit to the region.
Trusted to deliver brave, bold, original ideas by public institutions since 2009.
2018
AGB Creative brings Treasures Illuminated to the Australian Museum’s Westpac Long Gallery. The transformation involved using immersive digital and sound experiences to tell the untold stories behind the traditional artefacts on display. So successful, the Westpac Long Gallery was awarded The National Trust Heritage Award – Built Heritage and this experience is now permanent.
Trusted to deliver brave, bold, original ideas by public institutions since 2009.
2020
Washington DC’s Smithsonian National Museum of Natural History hosts its first ever Australian digital exhibition – AGB’s very own original digital exhibition Beauty Rich and Rare.
Trusted to deliver brave, bold, original ideas by public institutions since 2009.
2021
First grand scale projection at Dubai Expo’s Al Wasl Plaza. The 130m diameter semi transparent, 65 metre high dome allows 360 degree projection visible inside and outside the dome.
Trusted to deliver brave, bold, original ideas by public institutions since 2009.
2022
AGB Events creates and produces largest Drone Sky Theatre in the Southern Hemisphere for Destination NSW’s ELEVATE Sydney. The stunning original drone light performance brought out tens of thousands of Sydneysiders each night for 5 nights.
Trusted to deliver brave, bold, original ideas by public institutions since 2009.
2023
NSW Art Gallery expanded the impact of its art beyond it’s four walls – and into the sky with ArtUp Sky Show. A stand out program of the Gallery’s new Sydney Modern opening, the artistic original story was a collaboration with renowned First Nations artist Reko Rennie, set to an instrumental soundtrack composed by Deborah Cheetham AO.
Trusted to deliver brave, bold, original ideas by public institutions since 2009.
2024
Dhai Dubai launches. created and produced by AGB, it is the first Emirati led light Art festival in the region, showcasing the works of local Emirati Artists. The festival shaped Dubai’s unique cultural identity and contributed to the building of Expo City’s cultural wealth and reputation on the international stage. A crucial objective of its creative placemaking strategy.
Trusted to deliver brave, bold, original ideas by public institutions since 2009.
2024
AGB Events rebrands to AGB Creative. Branding reflects the organisation’s strong focus on creative and narrative development. It reinforces our commitment to pushing boundaries, embracing innovation and delivering exceptional cultural experiences for communities world wide.
A creative force
Our goal is simple and constant. To inspire and engage more people to participate in cultural experiences. We create and produce original works through provocative storytelling and illuminating digital artistry to emotionally captivate audiences.
Our attention is in the narrative and creative concept, before looking to our digital artistry capability for impact, immersive experiences, and scale.
Trusted by
Meet the Storytellers
Our team of creative thinkers, steeped in intellectual curiosity with an unrivalled silver lining of digital expertise.
