Francesca is an integral collaborator in strategy and brand development for key iconic events and major celebrations. Fran has managed advertising campaigns and developed brand strategies for Qantas, Nestle and Westpac Banking Corporation amongst others, and held senior positions at Qantas, Mojo (advertising), the City of Sydney and the NSW State Government. As Chief of Staff to the Lord Mayor of Sydney in the lead up to the Olympic Games, she played a vital role in the host city preparations, subsequently moving to the Olympic organisation in 2000.
Fran has held senior roles for many major events including the 2000 Olympic Live Sites, Rugby World Cup 2003 and the Metropolis World Congress in 2008. With a degree in marketing and first-class honours in art history and archaeology (and a keen amateur archaeologist), Francesca brings a diverse range of strategic and management skills and perspectives to her work.
