AGB Creative was borne out of the belief that cultural experiences can change societal behaviours and create new traditions for cities and communities. Public celebrations should be accessible for everyone to enjoy, regardless of the time or place.
Sydney’s first light festival and AGB Creative’s first cultural experience, Vivid Sydney, brought out Sydneysiders in the darkest, coldest months. In the years since, it has brought domestic and international tourists from all over world. Today, we bring our multi sensory, authentic and original storytelling to every corner of the globe.