George is a multi-disciplinary, award-winning creative director whose holistic approach combines story, design, strategy and technology.
He’s explored a variety of different media formats – film, VR, video games, location based, interactive and theatre – from client work to original IP, entertainment properties to B2B conferences, self-produced to corporate brands. This breadth of mediums is the key value in his work, providing an understanding of the many ways to tell an immersive story and the value of different formats and experience models.
At his core, George aims to craft the right experience with the right story for the right audience at the right moment in time, bringing cultural knowledge and technical know-how to inform the creative vision.
Notable projects in his extensive career include serving as the Creative Director for interactive engagements at Salesforce’s flagship event; Dreamforce, he lead the transformation of experience and interactive design at Visa San Francisco’s HQ Innovation Centre as well as leading the Creative development of Hershey’s latest immersive attraction “Hershey’s Great Candy Expedition.” His abilities also extend to script development and film production, with his films featured on Australia’s Stan and Amazon Prime in the US & UK.
