AGB Creative pioneered the first Indigenous light festival of its kind in Australia’s Northern Territory – Parrtjima.
In July of 2022, Northern Territory’s Minister for Major Events published a media release that highlighted another successful Parrtjima event. Insights include:
- The 10 night event, attracted a record 23,445 attendances including 13,349 unique individuals, with almost 7,000 (6,947) from interstate.
- 70% of visitors to Alice Springs travelled specifically to attend Parrtjima, this was up from 4,120 in 2021.
- Parrtjima is responsible for generating a total expenditure stimulus of $14.7 million (up from $11.6 million in 2021), of which 81 per cent ($11.9 million) was new money to the Territory.
Minister for Major Events, Paul Kirby, said
“Anyone who was in the Red Centre around the time of Parrtjima could see for themselves how busy the town was, with hotels, hire cars and tourism experiences fully booked, and Todd Mall bustling with activity. The event itself was magic and offered a unique and incredible experience for locals and interstaters”.
