Following the 2010-11 Brisbane floods, Queensland Tourism approached AGB Creative to create an event that would help heal their community.
Building on the region’s identity as ‘food bowl of Australia’, AGB Creative designed a festival called Delectable, showcasing Queensland’s finest produce, growers, chefs, gardeners, entertainers and musicians. Transforming Brisbane’s public spaces into grower’s fields, animations, and pop-up restaurants, locals and visitors were able to experience the richness of Queensland’s produce and culinary talent. The 5-day event attracted over 200,000 people, bringing the community together.