Tourism Australia USA Campaign

AGB Creative partnered with Tourism Australia for the Coastal and Aquatic Campaign Launch in New York City.  

Despite the freezing winter and blizzardy NYC winter night, AGB Creative transformed Bryant Park’s ice rink into an immersive portal to Australia with virtual reality displays and aquatic projections of humpback whales and tropical fish. This innovative campaign showcased Australia’s coastal beauty, leading to an 11% increase in Tourism Australia’s website visits and an estimated ROI of $16:1, impressing both New Yorkers and global media. 

Promotion of Australia as tourism destination
Concept Development, Event Management & Delivery
USA Market
Date 2016
Tourism USA AGB Projects 1
Tourism USA 1
Tourism USA 2
Tourism USA 4
Tourism USA 5
Tourism USA 6
Tourism USA 7


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