Commissioned by Destination NSW, AGB Creative curated and produced an inaugural summer festival designed to activate Sydney CBD. This dynamic and creative culmination of bold technological innovation was reflective of a contemporary Sydney and its community.  

“ELEVATE Sydney” was a celebration of music, fun and entertainment on the world’s most spectacular stage – the Cahill Expressway. It brought together a diverse range of internationally acclaimed Australian artists to perform at this iconic event. Opening night featured a First Nations Celebration with an emotive Call to Country, performance by Electric Fields and launched the largest Drone SkyShow spectacular in Australia and the Southern Hemisphere. 

Activate Sydney CBD
Event Strategy, Event Concept and Development, Event Management, Destination Marketing
Greater Sydney Community, Families
1-5 January, 2022
3-7 January, 2023
ELEVATE Sydney Featured
ELEVATE Sydney 1
ELEVATE Sydney 2
ELEVATE Sydney 7
ELEVATE Sydney 3
ELEVATE Sydney 4
ELEVATE Sydney 5
ELEVATE Sydney 6


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