Expo City Dubai sought a consultancy to strategise creative and technical solutions that would create an captivating and universally accessible environment. Following an international search, AGB Creative was enlisted as Creative Consultants responsible for strategic guidance, curation, and creative concept development.
AGB Creative developed a precinct brand identity reflecting Dubai’s uniqueness, and detailed the technical specifications required for the cutting-edge production rollout that would be activated locally. This included opening and closing ceremonies, daily programming, and nightly 360-degree projection shows on the enormous Al Wasl Plaza dome.
