Expo 2020, Al Wasl Plaza

Expo City Dubai sought a consultancy to strategise creative and technical solutions that would create an captivating and universally accessible environment. Following an international search, AGB Creative was enlisted as Creative Consultants responsible for strategic guidance, curation, and creative concept development.  

AGB Creative developed a precinct brand identity reflecting Dubai’s uniqueness, and detailed the technical specifications required for the cutting-edge production rollout that would be activated locally. This included opening and closing ceremonies, daily programming, and nightly 360-degree projection shows on the enormous Al Wasl Plaza dome. 

Provide an authentic visitor experience of Dubai’s culture
Concept Development, Curation, Digital Storytelling
International Horticultural Exhibition EXPO 2023. Closing Ceremony
Expo 2020 Al Wasl 3
Expo 2020 Al Wasl 2


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